How Apprentis supported targetjobs & Howden during a high-stakes application window
Precision activation campaign reaching 1,334 students with 43.9% open rate and 250+ applications for the Future Apprentice of the Year Awards — approximately 75% above typical education engagement benchmarks.
1,334
Students Reached
43.9%
Open Rate
14.77%
Click Rate
250+
Applications Generated
The targetjobs Future Apprentice of the Year Awards celebrate the UK's most ambitious and talented students — the next generation of apprentices ready to learn, grow, and make a real impact. These awards recognise more than just grades: they shine a light on young people who combine curiosity, creativity, and collaboration with the skills and mindset employers are looking for.
Howden, one of the largest insurance brokers in the UK, sponsored the "Celebrating Social Mobility" category. As an employee-owned business, Howden believes in independence, empowerment, and giving people the opportunity to shape their own futures regardless of background. This award celebrates potential, not polish — recognising young people who have the drive, values, and mindset to thrive.
With the Government's 2025 Budget including a renewed £820 million "Youth Guarantee" to support young people into training, apprenticeships, or jobs, there has never been a better time to build a career via an apprenticeship.
Apprentis executed a precision-targeted activation strategy designed to reach the right students — not the most students. Volume without relevance is noise. We optimised for engagement, intent, and conversion.
~75% above typical education benchmarks
High-intent engagement from a matched audience
From 1,334 students reached in a single window
Reaching 1,334 highly relevant students outperforms blasting 10,000 unqualified leads every time.
A 43.9% open rate doesn't happen by accident — it's the result of audience understanding and message alignment.
When students receive messaging that genuinely applies to them, trust in both the platform and the employer is reinforced.
Howden's commitment to social mobility wasn't just stated — it was demonstrated through who received the message and why.
"Apprentis sounds like a truly amazing platform doing great work, particularly for students who may not have the same visibility as others."
targetjobs Team
"At Howden, we believe talent is everywhere but unfortunately opportunity often isn't, and we're determined to change that."
Kirk Southern
Group Chief People Officer, Howden Group Holdings
If you're running an award, campaign, or talent activation and need precision reach into the apprenticeship-ready student market — Apprentis is your infrastructure partner. We reach the candidates that matter, with messaging that converts.